A great coach provides you with the benefit of their experience and asks more questions than they answer. They force you to think about your business in ways that you wouldn’t do on your own. The greats from all walks of life use a coach to get even better. But don’t obsess over finding a mentor from your own industry. Sometimes the very best coaches know nothing about your industry. It is their status as an outsider that makes their perspective so valuable
Client Client Client


“Walking and dancing” together with business owner in order to accelerating decision making process.


Assisting and advising business owner in dealing with daily operations and further development, including start-up consultancy.


Sharpening product value proposition and business strategy related and also construct business modeling for business owner.


Capturing whole picture of the business into comprehensive planning and strategy.


Assessing individual potential profile through accredited assessment methodologies.

BUSINESS MODEL. Nowadays, we hear a lot about business model, specially in relation to current digital business boom. But what is business model? Many had said regarding this starting decades ago. Peter Drucker, in 1994, defined it, but not actually mentioned it business model, as assumptions about what a company gets paid for. This meant what a company will do or won’t do. In addition, Drucker said that these assumptions are about markets. They are about identifying customers and competitors, their values and behavior. They are about technology and its dynamics, about a company’s strengths and weaknesses. Michael Porter in his definition of strategy, shows that managing fit across all of company’s activities enhances both competitive advantage and sustainability. Therefore, leaders has to define clear mix of strategy in all times, that so many times become blurred. Michael Lewis in his The New, New Thing referes business model as a term of art on how you planned to make money. Art means that whether you can recognize when you see it or not, believe it and doing it. Wikipedia defined it as an abstract representation of an organization, be it conceptual, textual, and/or graphical, of all core interrelated architectural, co-operational, and financial arrangements designed and developed by an organization presently and in the future, as well as all core products and/or services the organization offers, or will offer, based on these arrangements, that are needed to achieve its strategic goals and objectives. Business model plays an important role in any organizations, as it is the heart of the organizations. It has to sustain any changes in the market, and has to inline to ultimate goal, set at the beginning of starting up, in anytime in its further operations. Business models are used to describe and classify business, especially in an entrepreneural setting, but they are also used by managers inside companies to explore possibilities for future development. Well known business models can operate as recipes for creative managers. Joan Magretta, in 2002, noted that the term business model first came into widespread use with the advent of the personal computer and the spreadsheet, which let various components be tested and, well, modeled. Before that, successful business models were created more by accident than by design or foresight, and became clear only after the fact. By enabling companies to tie their marketplace insights much more tightly to the resulting economics, to link their assumptions about how people would behave to the numbers of proforma profit and loss. Spreadsheet made it possible to model businesses before they were launched. There are several methods on how defining and capturing a business model: Two Parts Value Chain Model, Business Model Canvas, Value Four Business Model, Environment-Strategy-Structure-Operations (ESSO) Business Model Development, Piping and Platform Business Model, etc. Several common business model that applies in the market including: bait and hook, mc donalds, brokerage, crowdsourcing, bundling, subscription, freemium, fee in free out, franchise, direct sales, bricks and clicks, etc. It doesn’t matter what methods you are using, or what name of your business model you are applying, the most important thing is can you sell it to the market and get the money in?

The Coach

DANA KARSENO, SE Ak, MAppFin, CEmergenetics, LCPC

Dana got his Bachelor of Accounting from University of Indonesia in 1996 and Master of Applied Finance in Corporate Finance from Macquarie University of Sydney in 2001. Currently, he is a Certified Professional Coach, a member of International Coach Federation Jakarta Chapter and also a Certified Associate of Emergenetics International, a US based individual cognitive profiling assessor. Started his career as Junior Advisor in Pricewaterhouse Coopers in early 1996, Dana joined big companies in Indonesia afterward, including Sigma Batara Securities, Dhanawibawa Arthacemerlang Securities and UOB Kay Hian Securities (all are member of Jakarta Stock Exchange). He became Corporate Finance Director in 2004 for a private equity, PT Prisma Capital. During these years, Dana learned his skills and developed his ability in accounting, financial due diligence, valuation, business restructuring, IPOs, debt restructuring, financial structuring, bank loan arrangements and numerous business advisory for clients from various industries. Starting 2007, Dana started his own venture and had entered into several businesses along the years, including media advertising, website developer, culinary, property developer, mining and also individual advisory to business owners. His journey had interested him to start up business and small medium enterprise development. Dana believe that every individual has specific hidden potential to become an entrepreneur. With his coaching skill, combined with his advisory experience, Dana is ready to assist individual or team in finding their best business model for their ventures, and accompanying in their first step of their business development.



Capital Market Analyst & Investment Manager
Bowo got his Bachelor of Engineer in Oil Studies from Bandung Institute of Technology in 1993 and completed his Investment Professionals Training Program from Institut Pengembangan Analisis Financial in relation to CFA Preparation in 1997. He has been involved in Indonesia Capital Market since 1994, and became Investment Manager since 1997, managing various Mutual Funds and also working as research analyst for public listed companies. Actively involved in certain social and non profit community, Bowo is also independently facilitating training for capital market industry, motivation, and self realization to increase one’s adaptivity, inovativity and productivity.


Business Analyst & Financial Modelling
Graduated in accounting from Merdeka University of Malang, East Java, Fahmi has 16 years experience in financial analysis, planning and controlling in various industry. His specialty is in mining and power plant.


BUSINESS PLAN. In its simplest form, a business plan is a guide, a roadmap for your business that outlines goals and details how you plan to achieve those goals. It doesn’t have to be a long, formal document, as if it were some term paper you have to write. While every business has huge benefits to gain from going through the business planning process, only a small subset needs the formal business plan document required, i.e. for seeking investors or supporting a commercial loan. You start simple, and grow it organically. You don’t do anything that doesn’t have a business purpose, so you don’t describe your management team unless you need to for outsiders. You don’t do an exit strategy if you are not writing for investors and therefore you are not concerned with an exit. In business planning, form follows function. The plan is what is going to happen. The formal document, the pitch deck, the summary memo, those are outputs of the planning process, not the actual plan. And furthermore, even for those of you who do need to produce a business plan document, the task of writing a business plan today is much less daunting than it used to be. These days, business plans are simpler, shorter, and easier to produce than they have ever been. Gone are the days of 30- and 40-page business plans, modern business plans are shorter, easier to write, and easier to read. If you have ever jotted down a business idea on a napkin with a few tasks you need to accomplish, you have written a business plan, or at least the very basic components of one. At its heart, a business plan is just a plan for how your business is going to work, and how you are going to make it succeed. Typically, a business plan is longer than a list on a napkin. For me in practice, and for most real businesses, it can be as simple as a few bullet points to focus strategy, milestones to track tasks and responsibilities, and the basic financial projections you need to plan cash flow budget expenses. Business plans should only become printed documents on select occasions, when needed to share information with outsiders or team members. Otherwise, they should be dynamic documents that you maintain on your computer. The plan goes on forever, so the printed version is like a snapshot of what the plan was on the day that it was printed. Unfortunately, many people think of business plans only for starting a new business or applying for business loans. But business plans are also vital for running a business, whether or not it needs new loans or new investments. Existing businesses should have business plans that they maintain and update as market conditions change and as new opportunities arise. Every business has long-term and short-term goals, sales targets, and expense budgets, a business plan encompasses all of those things, and is as useful to a startup trying to raise funds as it is to a 10-year-old business that is looking to grow. Who needs a business plan? Start up company vs on going business, both need business plan to maintain their course of actions. Start ups need it to help the founders break uncertainty down into meaningful pieces, like the sales projection, expense budget, milestones and tasks. The need becomes obvious as soon as you recognize that you don’t know how much money you need, and when you need it, without laying out projected sales, costs, expenses, and timing of payments. And that is for all startups, whether or not they need to convince investors, banks, or friends and family to part with their money and fund the new venture. On goings use business plans to manage and steer the business, not just to address changes in their markets and to take advantage of new opportunities. They use a plan to reinforce strategy, establish metrics, manage responsibilities and goals, track results, and manage and plan resources including critical cash flow. And of course they use a plan to sets the schedule for regular review and revision. Business plans can be a critical driver of growth for existing businesses. How to write a business plan? Referring to Wikipedia, a business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It may also contain background information about the organization or team attempting to reach those goals. It has at least four aspects to be included in your business plan: business goals, reasons, plans and backgrounds. In a more detailed one, business plan can be structured: cover page and table of contents, executive summary, mission statement, business description, business environment analysis, SWOT analysis,industry background, competitor analysis, market analysis, marketing plan, operations plan, management summary, financial plan, attachments and milestones. Taking the simple step forward to do any planning at all will certainly put your business at a significant advantage over businesses that just drive forward with no specific plans. But just writing a business plan does not guarantee your success. The best way to extract value from your business plan is to use it as an ongoing management tool. To do this, your business plan must be constantly revisited and revised to reflect current conditions and the new information that you’ve collected as you run your business. Easy right? Let’s make your business plan now.